The ABA officially launched the IndieBound program at BookExpo America in Los Angeles in May. It is designed to help not only booksellers but all independent merchants at a time when competing with large chains has become increasingly difficult.
IndieBound is designed to bring together booksellers, readers, independent retailers, local business alliances and others who believe that healthy local economies help communities thrive.
Following a year of study and planning, the ABA designed a program to tap into a growing national movement, creating new and interesting ways for independent booksellers and other independent businesses to better communicate their core strengths - independence, passion, community - to their customers.
"America has clearly reached a tipping point - people are choosing Main Street over malls," said Poe. "Nationwide, people are renewing their ties to friends, neighbors, and institutions in their cities and towns. Through IndieBound, we believe booksellers and other indie retailers are at the forefront of a movement that is already being embraced by shoppers."
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