by Phil Rosenthal
October 18, 2009
The New York Times on Friday launched an invasion of the San Francisco region, establishing its Bay Area beachhead by introducing readers to the first of what will be a pair of twice-weekly localized pages. The national newspaper is hoping to grab some extra local ad revenue and, maybe, a few readers too.
But, despite initial appearances, this may not simply be a play for the hearts left behind as the San Francisco Chronicle and San Jose Mercury News recalibrate themselves to the harsh economic realities afflicting the newspaper business. The Times' maneuver may be as much defensive as offensive. . .
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